Why Sustainable Corporate Gifting Can Help You Keep Your Best People
Hiring is expensive. Keeping people is priceless. Research from Gallup and the Society for Human Resource Management (SHRM) shows that replacing an employee can cost anywhere from 50% to 200% of their annual salary, once you factor in recruitment, training, and the loss of experience when someone leaves.
The good news? Investing in retention doesn’t have to mean massive budgets. Sometimes, the simplest gestures make the biggest difference. One of those is Sustainable Corporate Gifting.
We’re not talking about plastic pens that end up forgotten in a drawer. We mean thoughtful, sustainable gifts that show appreciation, build belonging, and connect your team to something bigger.
Why gifts make a difference
People stay when they feel valued. LinkedIn’s 2023 Workplace Learning Report found that 94% of employees would stay longer at a company that invests in them. Recognition — even in small, meaningful ways like a well-chosen gift — reinforces that sense of value.
Culture is built on connection. Branded items people actually use and enjoy every day help build pride and belonging.
Values matter. A Cone/Porter Novelli study found that 77% of employees want to work for companies with a strong environmental and social purpose. Choosing sustainable merchandise shows that your organisation’s values go beyond words.
Gifts that give back
At ASA Brands, we go one step further. Many of our gifts not only reduce environmental impact but also give back — like planting trees with Forest Nation or supporting clean water projects with Water.org. So every time you thank your team, you’re also contributing to the planet and to communities that need it most.
Why this matters
Retention is always cheaper than recruitment. But more than that, sustainable gifting creates happier, more connected teams. It demonstrates care, reinforces values, and turns recognition into something employees can see and feel.
At ASA Brands, we’ve spent 40 years helping businesses use gifting not just as a marketing tool, but as a way to retain great people and live their sustainability goals. Because keeping your best people isn’t only about paychecks — it’s about pride, purpose, and a little thoughtful recognition along the way. Whether it is an on boarding gift for a new hire or a “we value you” gift for existing team membere, contact us today!